We approached Carbon Valley Ranch as a single, unified revenue operation rather than two separate businesses. That meant designing a strategy where the STR and wedding sides shared brand infrastructure, benefited from the same visibility, and were managed from one central system.

The first priority was the operational foundation: PMS setup and full channel integration, with 2-way calendar sync across all STR and event bookings to eliminate conflicts. Guest communication was automated with personalised flows for every stage of the journey. Dynamic pricing rules were configured to respond to demand signals, local events, and seasonal patterns — capturing maximum revenue per night rather than leaving money on the table.

In parallel, we built the brand and digital presence almost from scratch. This included a new visual identity, a rebuilt website with a bespoke section for weddings and events, a professional brochure and digital lookbook, and video content to support the venue offering. We then launched SEO and paid advertising campaigns targeting both direct holiday bookings and wedding enquiries through Google and Meta.

Finally — and this is the part most agencies miss — we did the customer analysis. We identified who was actually coming to CVR and at what time of year, which led to a meaningful pivot in the marketing strategy. Rather than broadcasting broadly, we focused on the guest segments and booking windows that had the highest yield, and adjusted pricing accordingly.